A diverse group of business leaders, community groups, artists, heritage organisations, educational institutions and local politicians have come together under the leadership of the St Austell Bay Economic Forum (SABEF) to create a response to the challenges and opportunities facing the town of St Austell. The aim is to draw on the towns’ history of china clay and the great gardens in its hinterland to raise the quality of the built environment and public spaces across the area.
The regeneration has been titled the Austell Project. The Green ambition of the project is to deliver a series of high impact landscaping projects during 2020 as well as continue to develop a larger scale masterplan working with third parties to make St Austell a beautiful and healthy place to be.
By bringing plants and the landscape to the fore we aim to engage with the public’s imagination asking them to reconsider the identity of the town, its location within Cornwall and the huge influence our gardens and landscape have had on the world. From the Unesco World Heritage site status of Charlestown to the internationally famous Eden Project, St Austell already has much to shout about.
The project area covers the Coastal Community Area that the Austell Project promotes and co-ordinates, including the entire St Austell Bay from the popular tourist destination of Fowey in the east to the famous fishing village of Mevagissey in the south, and incorporating the china clay area to the north and west.