Coastal Communities Fund

The Coastal Communities Fund is run by the Ministry for Housing, Communities and Local Government (MHCLG).

MHCLG say: ‘The Great British Coast has enormous Economic Potential and this government is determined to see it thrive all year round.

That’s why by 2020 the government will have invested £250 million in our much loved seaside areas through dedicated programmes
like the Coastal Communities Fund to help in generating jobs and boosting businesses.

So far, MHCLG analysis shows that this has been money well spent; with every pound invested having the potential to create up to an £8 boost to our coastal economies’

To find out more visit the Coastal Communities Fund website



St Austell was awarded a £1million contribution to transform the St Austell area as a visitor destination.  The funding will support St Austell becoming a Green and Ceramic Cultural Centre including a programme of public realm cultural initiatives and events and skills training, to attract more visitors and extend the tourist season.

The £1.1m award from the Ministry of Housing, Communities and Local Government (MHCLG) will be used to fund the SABEF “Re-imagining St Austell – A Green and Ceramic Cultural Centre” project, using ceramics and planting in the public realm to create a vibrant new cultural centre covering the town and wider communities. The unique combination of ceramics and plants will combine to strengthen identity and sense of place, support local creativity and engage communities, while the annual Garden and Whitegold Festivals will provide the focus for these activities, attracting local, national and international supporters.

The ceramics project will make artworks in clay and other media that explore the culture of the clay country, make opportunities for local creative people and help develop their skills and experience by working with the best artists in the world.

Simultaneously, the garden project will use local plants and links with local gardens to create visually stunning displays while developing horticulture skills in the area.

The bold project will stimulate economic growth by encouraging new visitors and increasing the length of time that people stay in the area.

In turn, the increase in tourist expenditure will stimulate demand for improved accommodation and expand the food and drink sector.

SABEF Chair, James Staughton commented: “We are delighted with the news that we have been successful in our bid to the
Coastal Communities Fund. SABEF has worked for many years to develop relationships and a vision for St Austell for the future,
so we are honoured that MHCLG sees the potential in our ideas and is prepared to support us. We are looking forward to
partnering with Cornwall Council and Cormac as well as the many local artists and gardens to deliver this transformational
project to the area.